Over the last several years, growth across insurance distribution has been fueled largely by mergers and acquisitions and a favorable rate environment. Today, both of those tailwinds are slowing as acquisition activity has cooled and rates have begun to compress, making organic growth more critical than ever for sustainable success. Winning in this environment requires wholesalers to extract more value from existing relationships, deepen coverage penetration and empower producers to identify opportunities that might otherwise be missed.

USLI is uniquely positioned to help our customers drive organic growth by expanding coverage on current accounts through products such as employment practices liability, umbrella/excess, directors and officers, and errors and omissions, where meaningful premium and retention gains often exist.

Beyond product, we also invest heavily in customer development and sales execution because organic growth ultimately starts with well-trained, confident sales professionals. Through offerings like USLI University and our Sales Degrees, brokers and underwriters can gain the technical knowledge and sales skills needed to make more sales calls and visits and grow existing books of business.

We complement training with collaborative sales programs to help grow your sales force and drive new business in your doors, including:

  • 50/50 Program — 24-month training program for marketing representatives and inside sales specialist to develop their skills and help drive business to your office, with access to a dedicated sales manager and customer salary reimbursement
  • Sales Enhancement Team — USLI’s team of inside salespeople dedicated to driving submissions from your retailers
  • Instant Quote Sales Team — USLI’s team of sales specialists dedicated to helping wholesalers promote Instant Quote and Retail Web submissions
  • Outbound Web Team — Makes outbound calls to ask for the binder, increase bind-to-quote ratios and introduce a human element to those who have self-served a quote online

These tools are designed to drive more meaningful conversations, uncover cross-sell opportunities and create disciplined, repeatable sales behaviors. In a market where external growth levers are harder to pull, agencies that prioritize organic growth will differentiate themselves — USLI is committed to being an active partner in making that growth achievable.

To learn more about any of these offerings or ways we can help grow your current book of business, please reach out to your Business Development contact.